Project REAL Log: Day 8

We had a long meeting this morning about a few different topics.  Although I was hungry by the end, there was still some interesting discussion to sit in on.

The first topic of conversation was promotion of the magazine at the big trade show in October.  The team is planning to sell backpacks with the textbook the company produces and a few more things and sell advertising space both in and on the backpack.  It sounds like a cool idea to me.

After that, the team discussed the next couple months, including when each part of the issues had to be ready for print.

The meeting ended after a lengthy discussion on journalistic ethics and brand management.  In the publication business, editorial integrity has to be balanced with profitability.  The advertisers can’t have total control of the editorial content, or the quality of the publication goes down the drain.  This is apparently what PCT, the main competitor to PMP, has done.

Despite being long, the meeting was still entertaining due to the laid-back atmosphere in the room.  Jokes and one-liners abounded.

I also wrote another short article today.  One day to go.

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